Facebook’s ‘Trending’ section will not trend anymore

Howdy, Digital People!

Here’s your Digital Tomorrow

Facebook has decided to take down it’s  ‘Trending ‘ section in few days. This feature is currently available in only five countries and is not popular among people & publishers. It is accounting less than just 1.5%  clicks to news publishers.

Based on the research conducted by Facebook, it was found that the way people consume news has changed, it is basically through mobile & videos. Based on this, it coming up with the new strategy, which could create traction among people

Facebook introduced  ‘Trending’ section in the year 2014 & wanted people to consider it as their  ‘Personal Newspaper’ but since last two years, it has been under a lot of criticism. Lot of ‘Fake News’ were circulated on Facebook especially during 2016 US Presidential elections & was also  criticized for showing up biased news

It’s all because in 2016, Facebook replaced human news editors with software, which used to pick news from the various sources of the internet and showcase it in the platform without any authentication. This was the main reason why this feature came under the scanner

Now, it has planned to come up with three new features – Breaking News label, Today In & News Video in Watch

Breaking News

It is running a test with 80 publishers across five countries, North America, South America, Europe, India & Australia, where it lets publishers put a ‘Breaking News’ indicator on their news feed & also efforts are underway for testing ‘breaking news notification’

Today In

This section will connect people with local news publishers, which helps them to know the latest happenings in their city & also communicates important news from the local organizations & Officials

News Video in Watch 

This will be a dedicated section for US people, where they can view live coverage, daily news briefing and weekly deep dives

The criticism  & failure of Facebook’s ‘Trending’ feature proves that it’s not good and safe to completely depend on artificial intelligence (AI) and there is very much necessity of human intervention even in the highly automated environment 

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