Howdy, Digital People !
Here’s your Digital Tomorrow
All these days, have you been referring to reviews published by the users before purchasing any product in an e-commerce website?
If Yes, I am sure after reading this blog, your buying strategy in any of e-commerce website will change.
The common problem which all e-commerce companies facing these days are fake reviews of products on their website. Nowadays majority of people buy products based on user reviews and this becomes most important factor in decision making of a buyer.
Do you know? there are websites offering fake reviews for any product in exchange of money.
Do you know? there are professional, who’s job id to write fake reviews.
Yes, it’s true.
Recently,the e-commerce giant Amazon filed law site against five websites engaged in this business practice. The suit names websites like Amazonverifiedreviews.com; Paidbookreviews.org; Amazonreviewstar.com, Buyamazonreviews.info & reviewconnections.com.
Refer the screenshot below of the website offering fake reviews in exchange of money.
While Amazon insists that only a small portion of the reviews on its site at any time are fakes, the company also said that the existence of fake review sites and their unethical aims can undermine consumer trust in the entire review system. Lots of fake reviews has been found for Amazon e-books & Amazon books.
According to Amazon,the motive of this suit is not just to take down the sites or collect damages, but to give out a clear message to those who enter into this type of business, that they may eventually face a day in court.
Be Careful next time!